the blog

It’s Gonna Be Huge

Election Day seems like an apropos time to share with you one of our favorite concepts ever. The idea never saw the light of day, but it was one of those that came together with a memorable brainstorm and just worked from the get go. We called it, “Tremendous Texas” and it was a concept to carry throughout a series…

BrightSpot Creative Earns a Google Partner Badge

This Summer our Digital Specialist extraordinaire, Kelsey Smith, took the time to make her digital prowess Google official and completed certification exams in the area of Analytics and AdWords. With these requirements made official BrightSpot can now proudly claim Google Partner status…

Take Cookie Cutter Greetings to the Next Level

Dear Marketers, As we wrap up the final days of Christmas in July, I'd like to invite you to consider the potential of your holiday greeting card. I believe this little piece of communication tradition is highly underrated as a "real" marketing tool and often...

Make the Most of Your Holiday Email Marketing

We know how valuable your time can get, especially around the holiday season. Make your life easier with an electronic greeting this year. Save on postage and capitalize on the opportunity to animate your message…

Make It Pop Like Champagne

Printing techniques to make your holiday print designs pop in all the right ways. While we're on the subject of Christmas in July, can I just say that the holiday season brings out some of the most elegant print designs we see all year long!  If you’re anything like...

Merry Christmas in July

Y’all, while it is hardly a secret that Buddy the Elf is my spirit animal, there is also this side of me that wants to hide under a rock when I think of the details and logistics that come along with the holidays. I don’t want to make lists and check them twice. I...

Hello Happy Adulting and Happy Tax Day, Y’all.

Open scene: Tax day 2016. Pity party in full effect. The checks were in the mail to the IRS and the hit was still stinging. Of course, we planned. We were prepared. But damn that tax bill is a bi-yatch… Nonetheless, we are BrightSpot. So we popped a bottle...

The Fire is Burning

I love the Burn the Ships reference Erika wrote about last week. Love it. Isn’t that kind of commitment inspiring? When you light the match and hold it to the proverbial ship it does more than just take your commitment to the next level. True, there’s no turning back now. But more than that, a fire…

Burn the Ships

There is a story about Herman Cortes and his expedition to Mexico that involves lots of drama, and eventually leads Cortes to find out his crew plans a mutiny against him and wants to leave him in Mexico and return to Cuba. Finding out about this plan, Cortes made a really bold move and set the…