WE DO IT
CONTEXT IS HOW WE CREATE.
We start by getting to know what our clients are up to and gaining an understanding of business goals (or obstacles) driving marketing needs. We study the markets our clients must engage. We look at related trends. We ask questions. LOTS of them. All of this in the name of creating context.
Once we understand the context of the project request, sparks start flying. We brainstorm, collaborate, and create.
CREATIVE INTENTION PRODUCES RESULTS.
An idea can’t go to work until there’s a plan for its application. At BrightSpot we get truly enthused when we start talking about ways to align art and copy with marketing tactics perfectly matched to effectively reach target markets. From a tiny spark to a roaring fire, we develop concepts and execute communications programs that measure desired outcomes.
DELIVERY IS THE DIFFERENCE.
The fact is everyone at BrightSpot feels a sense of pride and sincere ownership in their work. Excellence in everything is our standard. Client service, project management, communication, quality… The nitty-gritty details are where evidence of this commitment can be found. We turn over all the stones, dot the I’s and cross the T’s. We tend to go a little further or offer a little more than promised. We can’t help it sometimes! We love what we do.