USING SEARCH TO GENERATE REVENUE STREAMS FOR MEARS INTEGRITY.
Having not used their website as a revenue stream before, and coming off the heals of launching a newly designed website, the objective of the SEO/SEM initiative for Mears Integrity was to drive traffic to the optimized company website that would result in meaningful leads that convert to measurable sales. BrightSpot Creative developed keyword rich content, increased site traffic with organic search strategies and paid search campaigns, and tracked inquiries with a call tracking system. Closed sales were carefully tracked back to lead sources, including those generated online. The end result? Search Initiatives Generated an ROI of 2,617%
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