Marketing generates powerful business results.
And we can prove it
BrightSpot creates marketing solutions that have changed the landscape of how our clients in the infrastructure services industry are building their businesses. Take a look at some of the results we’ve produced.
USING SEARCH TO GENERATE REVENUE STREAMS FOR MEARS INTEGRITY.
Having not used their website as a revenue stream before, and coming off the heals of launching a newly designed website, the objective of the SEO/SEM initiative for Mears Integrity was to drive traffic to the optimized company website that would result in meaningful leads that convert to measurable sales. BrightSpot Creative developed keyword rich content, increased site traffic with organic search strategies and paid search campaigns, and tracked inquiries with a call tracking system. Closed sales were carefully tracked back to lead sources, including those generated online. The end result? Search Initiatives Generated an ROI of 2,617%
ENGAGING AUDIENCE AND REINFORCING CULTURE THROUGH SOCIAL MEDIA.
Linemen are core to the company culture at Irby Construction. The brotherhood in the field is company glue and National Lineman Appreciation Day was a great opportunity to engage internal and external audiences. This in mind, BrightSpot Creative developed a social campaign pointing to a special interactive landing page. The effort not only reinforced the company culture but also promoted social following and ultimately increased traffic the main company site. This generated solid results. On Lineman Appreciation Day, Irby Construction saw Organic social traffic increase of 1,500% and overall site traffic increase of 120%.
BRAND STANDARDS & PRINT MATERIALS SET FOR CONSISTENT EXCELLENCE FOR QUANTA SERVICES.
Early in the company’s life members of the BrightSpot Creative team worked with the founders of Quanta Services to develop the corporate logo and brand identity. More than 20 years later, maintaining corporate brand standards has become a necessity and a challenge as the company has grown through acquisition. More than 2 dozen operating units across North America access and apply parts of the corporate brand. The brand standards BrightSpot developed serve as a resource for all these organizations promoting consistency across the board. Additionally, the corporate collateral package we developed has become the gold standard desire for many operating units developing print materials.
DIGITAL ADS AND SOCIAL MEDIA GENERATE WEBSITE TRAFFIC AND NEW HIRES FOR IRBY CONSTRUCTION.
When Irby Construction Company launched a targeted Facebook advertising campaign last year, candidates clicked and the recruiter hired. Ads generated 1,958 clicks to the company careers page and resulted in a conversion rate of 42% (813 emails indicating interest). One such push resulted in 16 new hires! But that’s not the end of the story, organic search efforts combined with promoted campaigns increased site traffic 854% from the year prior. In the same 12-month period traffic from new visitors increased 900% and organic traffic increased by 675%. But perhaps the most unbelievable measure is the 8,402% increase the company saw in social media traffic! Irby Construction is proving just how valuable digital efforts can be.
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SEO and Paid Search
Signage/Trade Show Displays