Our People are Number 1. In 10 years of business, we’ve had many adventures, created great work, and learned valuable lessons to take with us into the next decade. The most valuable of which is the power of having the right people around you. People are the most...
Building StoryBrands At BrightSpot we believe messages matter more than any other tool in the marketing toolbox. The problem is too many marketers don’t give the message strategy the time and energy it deserves. As a result, some campaigns miss the mark and ultimately...
COMMUNITY COUNTS BrightSpot’s first client was a woman we met at an AMA Houston morning meeting. Sitting at the same table lead to a lunch meeting, and then a proposal and ultimately a friendship that has spanned a decade and included work together for various clients...
THE ONE WHEN WE SAID NO TO A VIRAL MONKEY If you’re following along you know by now we like to think big. We’re here for it! That is assuming the big idea makes sense and is driven by a little strategy. In that case, the bigger the better. Because, let’s face it,...
THE ONE ABOUT OUR REAL INSPIRATION AND OUR WHY One of the very BEST parts about BrightSpot is our WHY…the reasons we do what we do. It’s about the people we call clients (and often friends). It’s about making a difference for the companies we work for. It’s...
