Merry Christmas in July

by | Jul 5, 2018

Y’all, while it is hardly a secret that Buddy the Elf is my spirit animal, there is also this side of me that wants to hide under a rock when I think of the details and logistics that come along with the holidays. I don’t want to make lists and check them twice. I want to make snow angels, go ice skating, eat a whole roll of cookie dough, and snuggle.

But, I am a firm believer that you should ALWAYS JINGLE ALL THE WAY. No one likes a half-ass jingler. So, while it seems completely bananas to be thinking of Christmas in the dead of summer, it’s not a bad idea to start getting ahead of some things…namely your holiday cards. Holiday cards can be a great strategic touch point in your communications plan, and the holidays present the perfect reason to reach out to clients and customers.

However, holiday cards are ones of those things that will creep up on you in October or November, and you’ll usually find yourself asking questions like this: Does this contact still work at this place? Did that company address change? Should we send that vendor a printed card or an electronic card? How are we going to track cards/opens for sales purposes…do we even want to or is it simply a goodwill thing? Who is responsible for tracking down all the correct contact information? What will the holiday card even look like? And son of a NUTCRACKER that’s lots to think about.

Don’t worry. We’ve made it super easy to get ahead of the holiday card game with our free holiday communications checklist. Keep this download handy as summer turns to fall and you start longing for cooler days ahead. It’ll help keep you on track to “jingle all the way!”

 

 

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