Our People are Number 1. In 10 years of business, we’ve had many adventures, created great work, and learned valuable lessons to take with us into the next decade. The most valuable of which is the power of having the right people around you. People are the most...
Building StoryBrands At BrightSpot we believe messages matter more than any other tool in the marketing toolbox. The problem is too many marketers don’t give the message strategy the time and energy it deserves. As a result, some campaigns miss the mark and ultimately...
COMMUNITY COUNTS BrightSpot’s first client was a woman we met at an AMA Houston morning meeting. Sitting at the same table lead to a lunch meeting, and then a proposal and ultimately a friendship that has spanned a decade and included work together for various clients...
THE ONE ABOUT OUR REAL INSPIRATION AND OUR WHY One of the very BEST parts about BrightSpot is our WHY…the reasons we do what we do. It’s about the people we call clients (and often friends). It’s about making a difference for the companies we work for. It’s...
The One Where We Pitched a Crazy Idea One of the best parts of working with a team is bouncing ideas off each other and exploring “what ifs.” We love how the snowball gets bigger and wilder the longer the conversation goes. We often walk away from those...
The One In Nashville It was 2013. We were attending a week-long business owners seminar in Nashville called Entreleadership hosted by Dave Ramsey. There’s so much we could say about how that week shaped our business but the story that stands out most from that time...
