Our People are Number 1. In 10 years of business, we’ve had many adventures, created great work, and learned valuable lessons to take with us into the next decade. The most valuable of which is the power of having the right people around you. People are the most...
Building StoryBrands At BrightSpot we believe messages matter more than any other tool in the marketing toolbox. The problem is too many marketers don’t give the message strategy the time and energy it deserves. As a result, some campaigns miss the mark and ultimately...
I love the Burn the Ships reference Erika wrote about last week. Love it. Isn’t that kind of commitment inspiring? When you light the match and hold it to the proverbial ship it does more than just take your commitment to the next level. True, there’s no turning back...
There is a story about Herman Cortes and his expedition to Mexico that involves lots of drama, and eventually leads Cortes to find out his crew plans a mutiny against him and wants to leave him in Mexico and return to Cuba. Finding out about this plan, Cortes made a...
It’s so hard sometimes, isn’t it? Seems like you can be groovin’ on an idea one minute then blank the next. Or you have something you know you need to do and just can’t find a way to get started. This happens to me. In fact it did just recently. Our team has been hard...
A few days ago I was on the phone with one of our amazing clients. He’s in the process of launching a new business and BrightSpot has the honor of walking beside him through the process. As we chatted, I was struck by his honesty and vulnerability as he described the...
